Home | About | Contact
Sue Davis Web Design and consultancy
Web design Training Search engine marketing Logos Panoramic photography

Training:

Introduction

Web writing

Content strategy for the web

Search engine optimisation

> Blogging essentials

Web metrics and Google Analytics

WordPress for beginners

Harnessing Social Media

Email newsletters

Web design

The complete blog setup service

  • templates designed to fit your website or brand

  • best practice advice

  • complete set up ready for you to add your regular posts

  • and away you go!

To find out how I can help you please Contact me for a jargon-free chat.

Blogging essentials

This course will equip you with the knowledge, hands-on experience and confidence needed to run your blog.

This course has a maximum of 8 delegates, each with sole use of a networked PC, to ensure personal attention from me.

Subjects covered

How people read on screens:

  • how this affects your blog writing structure and style
  • how this affects your blog layout


Must-have content and features:

  • contact us
  • about us
  • copyright
  • legal
  • search
  • tags
  • categories
  • key stats and metrics


SEO (search engine optimisation) for bloggers:

  • understanding search engines
  • what you can do to be found on search engines
  • spam comments: why they are bad for blog SEO and what to do about them


Publicity and maintaining contact with readers:

  • RSS
  • email
  • Twitter, Facebook and LinkedIn
  • guest blogging


Case study: Blogging with WordPress:

  • why WordPress?
  • WordPress.org vs WordPress.com


Content ideas:

  • 4 ways to use blogging
  • main types of blog posts
  • finding your blogging voice
  • tackling burnout.

In-house

I can also offer this as an in-company course.

Customisation

The course can be tailored to meet your needs, and can vary in duration and content depending on your requirements. It could be combined with elements of Writing and editing for the web 1, Harnessing Social Media and Search engine optimisation.

What next?

Contact me for a jargon-free chat about this training course.
"Just a quick note to say that I thoroughly enjoyed both your sessions on Saturday & I'm still buzzing! Yours were the reason I went to Cybermummy & I wasn't disappointed."
Julia Skinner, Cybermummy 2011 delegate

"Fab workshop on blogging essentials"
Laura Evans, Cybermummy 2011 delegate