Email newsletters course

These days, no company can afford to leave email out of the marketing mix.

This course will show you how to get the most out of it by producing email newsletters that your customers will really want to read and that will make a real difference to your business.

Subjects covered

• How people use and read email newsletters
• Why write an email newsletter?
• Strategy: goals and audience
• The relationship between email newsletters, blogs and RSS
• Format: HTML or text?
• Layout
• Links
• Length
• Content
• The 'from' line
• The 'subject' line
  
• Content that works
• Tone
• The footer
• Frequency and timing
• The subscription process
• Managing distribution
• Measuring performance

I can also offer this as an in-company course or as a one-to-one training session.