Pay per click (PPC) management

A PPC service such as Google AdWords enables you to list your site at the top of the search engine results.

Why PPC?

• Your ads only appear when carefully selected keywords and phrases are searched for by users.
• You only pay when a user clicks on your ad. You do not pay for your site to be listed.
• Your ads can appear very quickly and are totally under your control.

I can help you to:

• Structure your PPC campaign for greatest impact and ease of management.
• Write effective ad copy.
• Select the best performing and most cost effective keywords for your campaign.
• Stay on top – manage and evolve your PPC campaign once it is underway.
• Improve your relevancy and therefore your return on investment.

Basic set-up

You supply a list of key phrases. I will create a Google AdWords account with one campaign with two adverts using the supplied key phrases. I'll give you about an hour of verbal advice and training about what budget to set and bids to put in place and how to do this. Your credit card details are required to pay third party fees (£5-10) to Google and enable Google to collect money for the ongoing budget spend.
Cost: £200

Full set-up

I will research relevant key phrases based on your site content and target users. I will liaise with you about the key phrase selections and target web pages, create some bespoke landing pages, plus create the account as above.
Cost: £400

On-going management and reporting

Advice or active management of the account after set-up above.
Cost: A monthly maintenance fee can be paid for either advice or management. This will depend upon the frequency of intervention needed. Typically this would cost about £100 but an advanced range of campaigns with various ad groups, plus reporting the results to you might cost significantly more.

A four-hour training and consultation session

Includes full campaign set-up, key phrase research and maintenance training as above. Cost: £500. Plus my travel fares.