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Training:

Introduction

Web writing 1

Web writing 2

Search engine optimisation

> Web 2.0

Email newsletters

The complete blog setup service

  • templates designed to fit your website or brand

  • best practice advice

  • complete set up ready for you to add your regular posts

  • and away you go!

To find out how I can help you please Contact me for a jargon-free chat.

Web 2.0: opportunities and threats course

This course aims to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the social media and Web 2.0 space.

Attendees will learn about online social networks, RSS and APIs, tags and folksonomies, consumer generated content, blogs, podcasts and vodcasts, wikis and virtual worlds – and more importantly, how publishers can embrace and benefit from these concepts, technologies and marketing channels for optimal results.

Its a packed day!

Subjects covered

  • Understanding Web 2.0:
    The characteristics of Web 2.0, how can publishers deal with Web 2.0?
  • How have other publishers dealt with the new channels?
    Web 2.0 and newspapers and magazines, Web 2.0 and educational publishing.
  • The power of APIs and RSS:
    Mashups, syndication, feeds.
  • Corporate blogging:
    Why have a blog? Four ways to use blogs, getting started, what content works? Blogs vs message boards, CEO blogging, author blogging, ethics.
  • Podcasting and vodcasting:
    Getting started, Podcasting tips, 10 tips to prevent ‘podfading’, Podcasting as a marketing tool.
  • Social media and publishers:
    Social factors, community building and user interaction, the risks, social bookmarking as an ear to your market.
  • Shared authorship and Wikis
  • Citizen journalism
  • Operational issues:
    Legal issues, copyright, ensuring trust in user-generated content, the threat from external players, accessibility.
  • Future trends.

The emphasis of the course is on how you can use these new concepts and technologies.

In-house

I can also offer this as an in-company course.

Customisation

The course can be tailored to meet your needs, and can vary in duration and content depending on your requirements. It could be combined with elements of Writing and editing for the web 1, Writing and editing for the web 2 and Search engine optimisation.

What next?

Contact me for a jargon-free chat about this training course. Or book a place on the Web 2.0 course via PTC.
"Can't wait to get back so I can start putting it into practice! Great energetic style and presentation."

Ink Publishing delegate

"Sue is very enthusiastic, highly knowledgeable and so excited about the subjects she teaches!"

RSPCA delegate

"Full of useful ideas"

NIACE delegate

"A fantastic insight into Web 2.0."

"Gave me much food for thought."

East Sussex County Council delegates

"Excellent speaker."

SB Consulting delegate

"Very informative and not too techy!"

Cambridge University Press delegate

"Excellent tutor, dynamic and motivating."

"I learned a huge amount."

"Extremely well prepared and presented."

Eurocontrol delegates