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Training:

Introduction

> Web writing 1

Web writing 2

Search engine optimisation

Web 2.0

Email newsletters

The complete blog setup service

  • templates designed to fit your website or brand

  • best practice advice

  • complete set up ready for you to add your regular posts

  • and away you go!

To find out how I can help you please Contact me for a jargon-free chat.

Writing and editing for the web: 1

This course has been running for 8 years at the Publishing Training Centre in London.

Subjects covered

  • The differences between writing for print and writing for the web
  • Site planning
  • Site structure
  • Page structure
  • Writing for interactivity: rollovers, pop-up windows, links
  • Language issues and writing style
  • Headings and opening paragraphs
  • Web writing and search engine optimisation
  • Accessibility and usability
  • Style guides
  • Repurposing print for the web.

The emphasis of the course is on writing and developing content to meet the needs of your website readers. Your delegates will receive a pack which includes a jargon-busting glossary and full notes to accompany each session.

In-house

I also offer this as an in-house course. Previous clients include The Department for International Development, ABN AMRO bank, English Partnerships, IDeA, the EPSRC, Reed Educational and Professional Publishing, Shelter and The Open University.

Customisation

The course can be tailored to meet your needs, and can vary in duration and content depending on your requirements. It could be combined with elements of Writing and editing for the web 2, Web 2.0 or Search engine optimisation.

What next?

Contact me for a jargon-free chat about this training course.

Go to the PTC website to book your place on the next public Writing and editing for the web 1 course.

"I found there was a lot of relevant, engaging content. It was hard not to be enthused by someone who was obviously so passionate and knowledgeable about the subject as you are.

I would definitely recommend the course to other people, in fact I have already done so."

National College for School Leadership delegate
"Inspiring! Lots of information, very thorough."

The Work Foundation delegate

"A much better understanding of all the issues surrounding development of a web page."

Buttorworths Tolley delegate

"Sue in particular was a wonderful teacher - with an answer for everything."

Freelance writer

"All sessions well explained and no time wasted. Tutors are obviously professionals which inspires confidence. Many thanks."

Polar Publishing delegate

"Enjoyable and informative - I can't wait to start writing with my new tips and tricks"

ABN AMRO delegate

Just thought you'd like to know that, in answer to the feedback question 'What was the most useful session?' that the conference delegates were asked, 'Writing for the web' came out top!

DFID Staff Conference organiser

"Informative but entertaining."

Arthritis Research Campaign delegate