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Training:

Introduction

Web writing 1

> Web writing 2

Search engine optimisation

Web 2.0

Email newsletters

Writing and editing for the web: 2

This popular course has been running for a few years at the Publishing Training Centre in London. It follows on from Writing and editing for the web 1.

Subjects covered

Home pages
Findability and browsability
Information design and layout online
Calls to action, landing pages and persuasive writing
Product pages
Forms and error messages

The emphasis of the course is on writing and developing content to meet the needs of your website readers and pursuading your users to buy your products or take some other action you want them to take. Your delegates will receive full notes to accompany each session.

In-house

I also offer this as an in-house course. Previous clients include English Partnerships, IDeA, the EPSRC, Reed Educational and Professional Publishing, Shelter and The Open University.

Customisation

The course can be tailored to meet your needs, and can vary in duration and content depending on your requirements. It could be combined with elements of Writing and editing for the web 1, Web 2.0 or Search engine optimisation.

What next?

Contact me for a jargon-free chat about this training course.

Go to the PTC website to book your place on the next public Writing and editing for the web 2 course.

These courses are the best around - much more in-depth than any others."

EPSRC delegate, Advanced writing for the web

"I thoroughly enjoyed it. Nancy and Sue are a great duo."

European Patent Office delegate

"Teaching style was great, good examples and explanations."

AA delegate